Amazon and Google have been selling smart displays for years. But Apple is betting that its familiar combination of sleek design and clever engineering can make HomeView a hit.

At its “Welcome Home” experience today, Apple announced the HomeView, a new smart home hub meant to serve as the command center for other connected smart home devices, including smart doorbells, smart lights,

It’s a big year for Apple firsts. The company launched the first MacBook Neo, unveiled its first folding iPhone in September, and installed a new CEO for the first time in 15 years. Now comes the Apple HomeView,

Apple plans to unveil the HomeView, a HomePod mini 2, and an updated Apple TV 4K as part of its "Welcome home" launch today (Tuesday, October 13). The devices will likely be unveiled in press releases shared on the Apple Newsroom website at around 9 a.