Findings show consumers want control over brand interactions and will provide information to get app-enabled conveniences and personalized experiences that simplify their lives PORTLAND, ...

As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one hand, personal safety and security are still top-of-mind for ...

· Consumers differ in the way that they shop: some “showroom” by figuring out what they want at one kind of retail outlet and buying elsewhere; others research deeply and buy where they first find ...