Meta's long-awaited AI model is finally here. But can it make money?

After releasing its first major AI model in a year called Muse Spark, Meta now has to figure out how to turn it into a business.

Goodbye, Llama? Meta launches new proprietary AI model Muse Spark — first since Superintelligence Labs' formation

Meta reports that Muse Spark achieves its reasoning capabilities using over an order of magnitude less compute than Llama 4 Maverick, its previous mid-size flagship.
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Meta launches AI model Motivo for humanoid agents; mind reasoning program for machine learning

Meta Platforms (NASDAQ:META) said on Thursday that it is launching an AI model called Meta Motivo, which can control the behavior of a human-like digital agent to perform complex tasks, with the potential to enhance Metaverse experience. The social media ...

Meta's Muse Spark model brings reasoning capabilities to the Meta AI app

Following the icy reception to Llama 4, Meta is releasing the first in a new family of AI systems built by its recently formed Superintelligence team. The company is kicking off its new Muse era with Spark,