Add Yahoo as a preferred source to see more of our stories on Google. What color is a tree, or the sky, or a sunset? At first glance, the answers seem obvious. But it turns out there is plenty of ...

A University of Jyväskylä dissertation shows that a background in visual arts shapes how the brain processes color.

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Bright berry-colored drinks and candies are marketed as fun, even wholesome, but the pigments that create those neon hues are ...

NEW YORK, NY — Perceiving something – anything – in your surroundings is to become aware of what your senses are detecting. Today, Columbia University neuroscientists identify, for the first time, ...

The face is an important feature for identifying individuals, and as suggested by the expression, “kaoiro wo ukagau” (Look at the complexion; i.e. be sensitive to someone’s mood, read someone’s ...