Apple just announced its new Apple TV 4K (4th gen) for $300, twice the price of the Google TV Streamer. But is it worth it?

Apple Oct. 13 announced the next generation of Apple TV 4K, featuring a new version of Siri powered by the next generation of the company’s proprietary AI, Apple Intelligence. With built-in far-field microphones,

Apple TV 4K leaks suggest a major update is coming on. Expect an A19 chip, 8GB of RAM, and Wi-Fi 7 in the anticipated 2026 streaming device.

Apple’s 2026 Apple TV 4K adds Siri AI, A19 power and four-HomePod surround. At $299, does it offer enough to justify upgrading?

Apple’s next-gen Apple TV 4K puts Siri on the big screen, focusing on a hands-free experience as the primary way users interact with content. Instead of navigating through menus

Apple wants a spot on your countertop with HomeView, its all-new smart display designed to bring your home and entertainment together.

Apple today announced the next generation of Apple TV 4K, delivering its most immersive home theater experience yet.

Apple TV 4K (4th generation) costs $299 with 128GB, an A19 chip, Wi-Fi 7, far-field mics and Siri AI. Pre-orders open October 13, stores from November 13.

I've loved the Apple TV hardware since the first model. Unfortunately, I'm going to stick with what I have until I can't, because $299 for the box is just too much.

Find the best shows on Apple TV right now, from Severance and Slow Horses to Silo, Ted Lasso, Foundation, and more.

TL;DR: The six-episode Apple TV thriller “Last Seen” wraps up with “The Choice,” which Apple lists for Wednesday, Oct. 7. It typically drops the night before around 9 p.m. ET, and new subscribers can watch for free with Apple TV’s 7-day trial.